Collaboration

I admire how Paris luxury fashion house, Balmain reign over the whole globe for the last 2 weeks with its collaboration with H&M and driving #Balmaination manias in every media. The futuristic art direction for the collaboration campaign speaks well with the brand language and of course, the celebrities #girlsquard starring Kendall Jenner, GiGi Hadid and Jourdan Dunn which is every girl dream team. 

Sadly, I'm not the Balmain girl. 



When everyone thought of Paris fashion, first pop up in their mind will be Chanel, Dior, Balmain ( go over to H&M page if you still living under the rock! ), Longchamp. Of course, these brands are the big bosses in Paris fashion, you can't escape from not knowing them. Let's take a break from all these bosses and look at a Paris homegrown brand that I discovered a year ago through a favourite music band of mine, Citizen!. It became my best friend in fashion, who knows it will be yours too! Introducing you, Maison Kitsuné 

Skip the 'press release' session for Maison Kitsuné. My point for today, is that exciting collaboration not necessarily has to be done between two fashion houses. Maison Kitsuneé has done many collaborations ranging from fashion to food. 

Brands that you want to be soul mate

While we have on Sunday we eat clean, of course, why not, Thursday ( or whichever day you prefer )  we pick up some comfortable pieces to be out of this never ending fashion trend. Take a short break from all the fancy french dining, pastries mania, or fast food. Try out oat porridge with banana, who knows it could be your top list menu. The point of this long descriptive paragraph is that we 'will be’ tired of never ending trends in fashion runway and unbeatable fast fashion. Introducing you these brands, which, they are expensive like organic food, but it sure will bring twice the value back to you, if it is not the design, I’m sure it will be the branding idea . 

If you’re tired of wearing your contact lenses everyday, try Warby Parker; an eyewear brand which hugely popularized by the hipster at first, but, wearing glasses doesn’t mean you have to be hipster after all eyewear are consider as a fashion accessories. But how to wear your glasses, and doesn’t look like a geek. Put on a classic, rounded bookish frame glasses, or a steel-rimmed glasses, which gives you more attitude! Check out their branding too!

There’s always a day where you don’t feel like wearing your Calvin Klein thigh skinny jeans, throw a slouchy wide leg pants from Everlane and pair it with a turtleneck, you will never thought that fashion can be so comfortable. The good news is Everlane is shipping to Malaysia from 15 - 22 November. Why are you still staring at this, go check out Everlane NOW ! 

 

Attitude . Explorative . Independent

“ Do what you love, and you will love what you do”, an advice I’ve always believed in and has led me to further develop my passion which is fashion. Fashion is really a broad topic to start, but in my language, fashion is always about attitude, explorative and being independent. In these three words, it has kept me going to explore further about fashion. What makes fashion “fashion” is the unique attitude came in different aspect. A good example would be Leandra Medine, from The Man Repeller, an all time favorite style inspiration of mine, as she constantly speaks about the clothes rather than letting the clothes speaks about her. Margaret Zhang, from ShinebyThree, often wear what's best for herself and never try too hard on fashion. That's what fashion attitude means to me. 

 

Speaking of explorative, the versatility in fashion, which constantly collaborating with different fields of industries, but still stay an unique language of its own. Taking fashion a step further like Rick Owen Spring Summer 16, gaining another applauded performance in fashion. When fashion has become a business and commercialise , someone has to come out give it a shot and prove that fashion is still explorative, creative and fresh. 

Lastly, being independent in fashion means always believe in yourself, let your personal instinct and aesthetic leads to whatever you do. Being fashion doesn't mean you have to throw yourself abundant of brands, what matter most is to be able to stay healthy, exercise for your health and not for your look. Confidence in yourself means everything.